Often, the most important relationships we create with our clients’ prospects are not with those who are buying immediately, but those just entering the buying process. In fact, it’s estimated that in most markets, less than 5% of the people who ultimately make a purchase are in the final stages of making a vendor decision at any one time.

So, what’s the best way of dealing with the remaining 95% of your target market?

Nurturing. The Shields Group uses its database-driven, closed-loop process to provide prospects with the right content to the right prospect, at the right time, in the right manner. We educate your prospects, offering them the information they need to conclude that you are a trusted advisor, and that buying from you is the only sane decision they could possibly make.

We use a clever blend of direct mail, e-mail, and telecontact to cultivate an appropriate, personal relationship with everyone in your market, paralleling their interest over time. We "keep our finger on the pulse" of each prospect such that, when the time is correct, we can enter them into your sales pipeline.