Interactive online multi-media campaigns provide a cost-effective
method of reaching targeted online audiences, delivering key
messaging, and simultaneously gathering feedback information from
viewers. The client may ultimately apply these marketing campaigns to
numerous applications, such as:
Prospect generation and
qualification
Trade show lead
qualification
Research questionnaires
Customer satisfaction
surveys
Sales funnel
re-qualification
Ad hoc sales prospecting
Each Interactive Online Multi-Media
Campaign includes the following components:
Personalized invitation
messaging (either by e-mail or direct executive letter) using three
separate messages per campaign.
Hosting of the client’s
target marketing database at online server site.
An animated online
presentation, comprised of:
- 8-10 graphics-intensive
slides or scenes
- Integrated dialog modules
posing questions with response
options to provide viewer input.
Data collection, scoring,
and real-time reporting of results of each viewer’s input.
Immediate e-mail
notification to client representatives, announcing each click-through
by a targeted prospect or customer.
Access
(password-protected) to private client site, to display tabulated
summary reports of all respondents, ranked by response scores, and
detailed reports for each respondent.
