Through the years, The Shields Group has produced breakthrough video, CD-ROM and Web
cast products for such diverse corporate clients as IBM, Xerox,
Hilton, NHRA and TRW. Our principal consultant in this area, Bill
Mauger, has won scores of corporate communications and advertising
awards, plus a television Emmy. Bill has developed and taught an
international workshop on video production to IBM's Asia Pacific
communications directors’ meeting in Singapore, and worked on the
tiger teams of major product presentations and training curriculum
development projects.
The
Shields Group process, popularly known as "MACS Communications" (Mission,
Audience, Content, and Style), follows a detailed path to success.
Through MACS, motion media—video, CD-ROM, and Web video—is pre-planned
and executed to perform within a targeted marketplace:
Define the
Mission—the purpose of the marketing task
Identify the
Audience—the specific profile of people whom the client wants to
influence
Organize the
Content—the precise information the client’s audience needs to
comprehend and accept in order for the client to achieve its mission
Design the Style—the
presentation mode that will most effectively communicate the content.
Every campaign is unique and deserves unique research, design, and
execution.
These streaming digital media samples below are best
downloaded with a high-speed internet connection. Should you find the
video pausing frequently during playback, it is playing faster than it is
downloading. Simply rewind and play again. You may also download a video
in its entirety first by right clicking on the video link and selecting,
"Save Target As..." and then play it from there.
