In
the Closed Loop System, the marketing database of customers and
prospects sits at the heart of all program activity. Therefore, each
campaign begins with a comprehensive set of actions to develop and
perfect the target market database, ensuring the highest possible
degree of completeness and accuracy.
Not
only do we want no misspelled names, no wrong titles, and no
irrelevant contacts, but, over time, we want to know the exact issues
that are affecting the thinking and behavior of each contact in the
database.
